Telling the story of the brand called you

I recently read Bernadette Martin's Storytelling About Your Brand Online & Offline and find that it provides excellent examples of how to tell your story to make your self more marketable online and offline.

Bernadette Combines personal branding with storytelling, bringing storytelling to a whole new level. In my thesis I focused mainly on how storytelling is used in the IT sector, hence the underlying subject matter of this blog, but I used Bernadette's work of art to help support my hypothesis. Her arguments, although destined for improving your personal brand, can be applied to storytelling as a whole.

Furthermore, in my recent search for a job, I have applied Bernadette's techniques to my own personal use. I underwent her personal branding process and learned even more about myself along the way, not to mention was able to craft an amazing resumé with a small bio that tells my story.

Bernadette's book is a good reference for professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students. The book can be purchased on amazon.com in both paperback and e-book.

Well, what are you waiting for? Give it a go and undergo the personal branding process and uncover the brand called YOU!