In response to the "Get A Mac" campaign launched by Apple in 2005, Microsoft launched a storytelling-oriented campaign that put none other than Bill Gates in the spotlight. Microsoft invested $300M dollars in this campaign so that they could too tell their story. Unfortunately, the campaign was not much of a success and was widely criticized for its poor storyline and failed attempt to revamp Microsoft's image using comedian Jerry Seinfield.
In my opinion the Ad was just too long to comprehend. I fonud myself lost about mid-way through with a Latino family at the window and references to conquistadors. In comparison to the Mac ads this ad is far more complicated and far less comprehensible. We are safe to say that a clear, short story is sometimes better than a long complicated one, at least when it comes to what is on TV.
Check out Microsoft's failed attempt:
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