vendredi 15 octobre 2010

The "Get A Mac" Campaign

Apple's Get a Mac campaign is one of the most long-lived advertising runs of all time, beginning in 2006 and officially put to rest at the beginning of 2010. Although the campaign was finished, the Ads won't be forgotten.

The campaign was successful in quenching the thirst of Mac enthousiasts and even some new commers. Apple's sales have sky-rocketed since the launch of the campaign, something that hasn't been done since the release of the multi-colored iMacs. Below is a panorama of the Quarterly Mac sales from 1997 all the way to 2008.


Wall Street speaking, Apple stock increased and increases even in midst of an economic crisis, which in turn is do to the wonderful stories told by Apple. Below are some screen shots of Apple stock as well as Microsoft Stock, to have a comparative basis, from 2005 to 2010. It is important to note that the period in which the "Get A Mac" campaign was active was a veritable success for Apple, Inc and it's shareholders.





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